Our competitive strengths are as follows:

  1. We are a golf specialty retailer providing a wide variety of golf equipment comprising golf clubs, golf balls and accessories and golf apparel, and notable brands which help sustain and grow our business
    We are a multi-brand specialised retailer of golf equipment where we sell approximately 12,000 SKU and approximately 97 brands of golf equipment at the LPD.
    We carry a large range of notable brands of golf equipment comprising golf clubs, golf balls and accessories and golf apparel, including, among others, adidas, Calvin Klein Golf, Cleveland GOLF, Cobra, Cutter & Buck, Footjoy, Garmin, G/FORE, GIII, Honma, Majesty, Mizuno, Nike Golf, ONOFF, Peter Millar, PGA Tour, PING, Puma Golf, PXG, Srixon, TaylorMade, Titleist, Under Armour, Wilson and Yamaha.
  2. We have a long operating track record with an established retail brand and wide market coverage through our retail outlets in Malaysia and Singapore to sustain and grow our business
    Our "MST GOLF" brand has been operating in Malaysia and Singapore since 1991 and 2000 respectively. Since then, we have expanded our retail of golf equipment to a total of 36 retail outlets in Malaysia and 8 retail outlets in Singapore as at the LPD. Additionally, our ilovegolf loyalty membership programme launched in 2005, has an established base of approximately 93,995 active members as at the LPD, providing us with a base of loyal customers. The sales generated from our ilovegolf members contributed approximately 57.34%, 73.20%, 72.12% and 75.68% of our total retail revenue for the FYE 2019, FYE 2020, FYE 2021 and FYE 2022 respectively.
  3. We have subsisting agreements to sell several global brands of golf equipment comprising golf clubs, golf balls and accessories and golf apparel in Malaysia and Singapore as well as other foreign countries, mainly Indonesia
    We have subsisting agreements for 19 brands out of the top 25 brands which allow us to sell golf equipment in Malaysia and/or Singapore and/or other countries, some agreements of which allow us to sell to other resellers including retailers.
    We are the Appointed distributor for Calvin Klein Golf, Cutter & Buck, G/FORE, GIII, Honma, Majesty, Mizuno, ONOFF, Peter Millar, PGA Tour, PXG, TaylorMade, Wilson and Yamaha. In addition, we are the Appointed retailer for adidas, Cobra, Nike Golf, Puma Golf and Under Armour.
  4. We have 2 operating trade models comprising retail and wholesale to provide us with the platform for business growth
    We have 2 key pillars of revenue streams, namely retail and wholesale. Our retail operations allow us to engage directly with our customers through our network of golf retail outlets, while our wholesale operations enlarge our market coverage through third party resellers. These 2 key pillars of retail and wholesale operations provide us with a wide market coverage to reach out to target customers to sustain grow our business in Malaysia and Singapore.
  5. We are the market leader in the sales of golf equipment comprising golf clubs, golf balls and accessories and golf apparel in Malaysia
    In 2022, our Group had a market share of 51.00% of golf equipment imported into Malaysia. In addition, our Group is the largest chain of golf specialty retailer with a total of 36 retail outlets in Malaysia (Source: IMR Report).
  6. We have experienced Executive Directors and key senior management to sustain and grow our business
    We have an experienced management team headed by our Executive Directors, including Low Kok Poh (Executive Chairman) and Ng Yap Sio (Group Chief Executive Officer) who both respectively bring with them more than 31 years of experience in the golf equipment industry as well as Ng Lian Chun (Executive Director) who brings with him more than 43 years of experience in accounting and finance. They are supported by a team of experienced key senior management with 21 to 35 years of experience respectively in retailing, golf, accounting and finance.

* Please read this section in conjunction with Section 7.4 on page 75 to page 81 of MST Golf Group Berhad's Prospectus dated 28 June 2023.